We all know that sport is a social phenomena but now it has ties with social networks. In class on January 20th and 25th we talked about why we should study sport. The fact is simple that sport is leaking into our everyday lives. We are beginning to live sport here in the U.S. According to Coakley and class discussion 1/10 of the worlds almanacs is devoted to sports, 15% of major network TV is devoted to sport, and 1/4 of space in The USA Today is occupied by sports. In a recent report by ESPN (link at bottom) Action Sports have signed an contract with social networks such as Twitter and Facebook. Skateboarder Tony Hawk leads all action sport athletes with 2.3 million followers on Twitter. Sport Marketers figure that with the growing popularity of social networks that they can get across messages of products and broaden their sales.It has been said that over 1 billion people per day are logged into Facebook and Twitter. Sport companies are using a growing social phenomena to expand its market. They can generate triple the money that was spent on paying the social networking sites for advertisements fees.
http://sports.espn.go.com/action/news/story?id=6175659
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